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IMAGE
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The first companies to use EMIUM containers will position
themselves as innovative and environment-conscious.
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CONSUMER PREFERENCE
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Marketing research shows strong consumer acceptance of EMIUM
containers; children look forward to playing with them, adults
value its environment-friendliness. As with organic foods, consumers
will be prepared to spend up to 15% more for products in these
containers.
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MARKETING CAMPAIGNS
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EMIUM is ideal for marketing campaigns that encourage product
consumption with contests based on creative use of containers.
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SHARE OF MIND
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Consumers will remember the product every time they see
its container used as a module.
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EXCLUSIVENESS
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If a company has exclusive rights to use EMIUM containers
in its field, its MARKET SHARE will grow quickly and its competition
won't be able to copy it because the container concept is protected
by several international patents.
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